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Discover Odessa reports higher hotel occupancy, highlights sports recruitment and visitor snapshot
Summary
Discover Odessa told the City Council a quarterly report covering Oct.–Dec. 2024 showed a rise in hotel occupancy, a 36% share of observed devices classified as visitors and ongoing work to recruit and support sporting events.
Discover Odessa staff presented the city’s quarterly tourism and events report to the Odessa City Council on Jan. 28, 2025, covering October through December 2024 and showing higher hotel occupancy and several ongoing recruitment efforts for sports events.
The report, delivered by Laura, a Discover Odessa staff member, said the market includes 54 lodging properties with just under 4,000 rooms and that observed visitor devices — defined in the presentation as devices located within 50 miles outside city limits — represented about 36% of the devices observed that quarter. “On a daily basis... a visitor is anyone within 50 miles outside the city limits,” Laura said, and “we had about 36% of them that were considered visitors.” She also…
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