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Visitors bureau reports steady visitor demand, marketing activity; CVB seeks partnerships to extend stays
Summary
The Calaveras Visitors Bureau reported visitor counts, marketing campaigns and partnerships at the Jan. 28 meeting; staff highlighted digital outreach, 14,000 visitors greeted in 2024 and investments in events and travel‑writer outreach to boost TOT revenue.
Jessica Johnson, administrative manager for the Calaveras Visitors Bureau, presented an informational update on Jan. 28 describing the bureau’s operations, marketing channels and performance measures.
Johnson said the visitors bureau operates visitor centers in Angels Camp and Murphys and recorded roughly 14,000 walk‑in visitors in 2024; the…
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