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Local marketing firm Entrust Marketing grew from organic social work, co-owner Amanda Pantano says
Summary
Amanda Pantano described helping run Entrust Marketing with her husband, citing organic social media as the company's early growth channel and a later expansion into advertising, SEO and web services.
Amanda Pantano described joining her husband at Entrust Marketing after watching the agency grow since 2020. She said the business began primarily through organic social media work and later added advertising, search engine optimization and website development.
"It started mostly actually through organic social," Pantano said, calling that growth unusual for a marketing agency but noting it provided a foundation for paid advertising and other services. She said the couple both studied marketing in college and that she left a prior job to join the firm and support local small businesses.
Pantano said Entrust Marketing serves small, local clients and that the company expanded into paid search and website work after establishing itself on organic social platforms. On the podcast, she declined to name specific clients on-air but described the business as a family operation: "He owns Entrust Marketing," she said of her husband Clayton, and she noted the firm—s online presence.
Hosts and Pantano discussed how the pandemic affected small marketing firms; she said demand for social media support rose even as many clients were cautious about advertising budgets in 2020.
The conversation included light personal details about the couple's rescued German shepherd, which Pantano referred to as the company—s "chief fund officer."
