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Minnesota State presidents point to mergers, targeted marketing and scholarships as enrollment rebounds
Summary
System presidents described enrollment strategies including campus consolidations, targeted marketing and workforce partnerships that leaders said contributed to modest enrollment growth after pandemic declines.
Presidents from several Minnesota State campuses told the Senate Higher Education Committee that targeted regional consolidation, marketing and scholarship investments have produced early signs of enrollment stabilization and modest growth.
Speakers described one recent consolidation, localized marketing and outreach programs aimed at K–12 pipeline development, and expanded scholarship and grant activity as principal drivers of improved enrollment metrics.
"In 2022, we became Minnesota North College, which was a one college, six campus, singly accredited system," Mike Ryatch, president of Minnesota North College, told the…
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