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Higher Pass seeks $1 million to sustain statewide career-marketing campaign after ESSER grant boost
Summary
Kristen Bridal told the committee Higher Pass — a statewide career-marketing program and video series — requests $1 million in ongoing state funding to sustain content production, distribution and regional outreach after a 1-time ESSER grant and private donations expanded the program.
Kristen Bridal, owner of New Boston Creative Group and founder of the Higher Pass campaign, asked the Kansas House Appropriations Committee for $1 million in recurring state funds to sustain a statewide marketing effort that promotes career and technical education and apprenticeships to parents, teachers and students.
Bridal said Higher Pass launched in 2021 and uses a library of short and long-form videos, billboards, radio and PBS partnerships to reach families across Kansas. She told the committee the program’s priorities are to reduce stigma around non-college…
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