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Mayville tag center programming strong; council to review how free passes are distributed
Summary
Recreation staff reported robust participation at the tech/recreation center and major swim attendance; the Finance Committee discussed how free 'passes' included with tax bills are distributed and used as marketing, and agreed to consider changes next year rather than act immediately.
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Recreation and tech-center staff told committees that programming and facility use are strong this winter, with aquatics, leagues and senior programs drawing steady participation.
Staff reported weekend open-swim attendance averaging 85 to 200 swimmers, with about 75% pay-as-you-go users. Pool winter swim lessons filled quickly, and aquatics revenue was cited as a positive income stream.
Staff flagged a software problem with the rec-management system (Rec Desk) that required manual re-entry of memberships after a rate increase. “Everyone had to be dropped and then re-sign them up again,” the presenter said, describing a manual process that affected roughly 1,000 memberships and required significant staff time. Committee members suggested investigating alternate software if recurring manual work imposes regular staff costs.
On a related finance item, committee members reviewed the program that includes a limited number of free passes to the tag center with tax bills. The passes were originally intended to offset a portion of the facility deficit for residents who do not use the center. Staff said the distribution rules had been tightened (reducing the number of passes available with tax bills) and that some confusion existed about the program's original purpose.
Members agreed no immediate change was needed; the committee asked staff to revisit the passes and distribution timing in next year’s budget cycle and to consider using passes as a summer marketing tool, or distributing them in welcome packets for new residents. Staff said they plan outreach at a large employer wellness fair to collect contact information and distribute passes as a marketing method to attract new users.

