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Council approves ordinance allowing conversion of existing billboards to digital displays after amending duration to 12 seconds
Summary
After public comment and a planning commission review, Roseville City Council voted to allow conversion of some preexisting billboards to digital displays with conditions; an amendment increasing the minimum display duration from 8 to 12 seconds passed 3–2, and final ordinance adoption passed 4–1.
The Roseville City Council on Jan. 27 approved amendments to Title 10 (sign regulations) that permit conversion of select, preexisting nonconforming roadside billboards to dynamic (digital) displays under strict conditions.
What the proposal covered: City planning staff said the ordinance would not permit new billboards; it would only allow conversion of a limited number of existing billboards that meet specified orientation, setback and brightness rules. Staff reviewed other municipalities’ standards and the Planning Commission recommended approval on a 3–2 vote after asking for additional clarity about brightness and height measurements.
Public comment: Elena Howie of Parker Avenue opposed the…
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