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Communications office reports website traffic for Proposition 19 and stepped-up wildfire messaging
Summary
Chief Communications Officer Peter Kim told the board the Proposition 19 webpage had about 30,861 unique external page views in the last quarter and that BOE used social media and news releases to push wildfire disaster-relief guidance quickly.
Lede: Peter Kim, BOE Chief Communications Officer, briefed the board on website metrics and outreach, saying the Proposition 19 webpage attracted about 30,861 unique external page views in the last quarter and that the agency issued timely news releases and social posts about wildfire property-tax relief.
Nut graf: Kim described updates made to guidance resources (including Proposition 19 FAQs), translations and…
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