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Communications office reports website traffic for Proposition 19 and stepped-up wildfire messaging
Summary
Chief Communications Officer Peter Kim told the board the Proposition 19 webpage had about 30,861 unique external page views in the last quarter and that BOE used social media and news releases to push wildfire disaster-relief guidance quickly.
Lede: Peter Kim, BOE Chief Communications Officer, briefed the board on website metrics and outreach, saying the Proposition 19 webpage attracted about 30,861 unique external page views in the last quarter and that the agency issued timely news releases and social posts about wildfire property-tax relief.
Nut graf: Kim described updates made to guidance resources (including Proposition 19 FAQs), translations and the agency’s intranet improvements for board offices, and said the communications team prepared social graphics and roughly 60 social posts in 2024 to support outreach.
Body: Kim said the Proposition 19 guidance tab was recently updated to include a Local Tax Analysis (LTA) and FAQs and that the Proposition 19 page has received 695,322 total page views since its November 2020 launch. He reported about 2,877 unique external page views for the BOE’s translate page for the quarter and said board-member websites were updated after a change in board leadership effective Jan. 1, 2025.
Kim said he was directed to issue a news release as wildfire relief began and underscored that the communications team will use news releases, social media and website updates to share any new developments, such as legislative extensions or deadline changes. He also explained that printed materials are available on request and that the agency’s service provider prints materials as needed for board offices.
Ending: Board members thanked communications staff for rapid outreach and asked about inventory and printing; Kim described the process for ordering and printing materials through the agency service provider and noted that publications are updated as needed.
