Communications: city magazine circulation rises; staff leads new statewide government-communicators group

Communications staff reported distribution gains for the city's magazine, announced local leadership in forming a statewide association for government communicators and shared social-media engagement statistics from recent winter storm coverage.

Ms. Harmer told the council that the latest issue of the city's review was delivered to 11,400 addresses in the Raymore ZIP code — an increase of 109 copies from the fall issue — and that it will also be available on the city website and in City Hall. Harmer said she has been representing the region on a Missouri Municipal League advisory board that is forming a Missouri Association of Government Communicators, abbreviated MAGIC, to share best practices and how state policy affects local government communications.

Harmer also reviewed the city's social-media engagement during the January snow and ice event. She said Facebook posts about snowplow operations and updates saw views in the tens of thousands, reach in the low tens of thousands and interactions in the mid hundreds on peak posts; by comparison, a separate post about a local Chick-fil-A opening had higher metrics. Harmer said public works assistant director Justin Pace provided operational numbers (miles, tons of salt) used in the updates.

Ending: Council members praised the communications team for outreach and the magazine; no policy decisions were made during the report.