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Chamber and tourism contractor recommended for $150,000 lodging‑tax grant; LTAC seeks broader grant cycle
Summary
The Lodging Tax Advisory Committee recommended a $150,000 contract with the Auburn area tourism contractor for marketing and visitor services. LTAC is reviewing use of reserves and plans calls for additional grant opportunities in 2025.
Casey Bray, representing Explore Auburn / Auburn Area tourism efforts, briefed the council Jan. 27 on 2024 marketing metrics and a recommended lodging-tax award for 2025.
Bray described website redesign metrics, event listings, social media reach and year‑round promotional placements at venues such as Emerald Downs and Pacific Raceways. She said promotional placements include a hotel-room insert with a QR code distributed by hotels at…
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