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Debate on limited direct‑to‑consumer cannabis sales centers on market relief for growers and retail protections
Summary
Senate Bill 5403 would allow licensed cannabis producers and processors to sell flower directly to consumers under limits; proponents said the change could help small growers and recapture illicit-market sales, while retailers and public‑health groups raised concerns about vertical integration, security, and youth access.
The Senate Labor & Commerce Committee took extended testimony on Senate Bill 5403, which would authorize licensed cannabis producers and processors to sell cannabis flower directly to consumers when the flower is produced at the licensee's facility and sales comply with statutory purchase limits for adults. The bill directs the Liquor and Cannabis Board (LCB) to adopt implementing rules and requires that the excise tax be reflected in retail pricing and advertising.
Proponents from across the production sector said the measure would provide a necessary revenue stream to small and craft producers facing collapsing wholesale prices and market oversupply. Caitlin Ryan, executive director of the Cannabis Alliance, described the bill as a step to "ensure the longevity…
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