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Commerce staff say 'Find the Good Life' marketing helped lift net migration; committee hears plan to add employer relocation grants
Summary
Commerce officials described the Find the Good Life talent-attraction marketing and candidate-marketplace platform, said North Dakota is seeing net migration gains, and outlined a proposed employer grant program to help cover relocation costs for new hires.
Senate appropriations members heard an extended briefing on the Find the Good Life talent-attraction campaign during the Commerce budget review. Allison, a Commerce staff member, summarized past funding and the Armstrong administration's recommendation: "In 23/25 we received an appropriation of 12,000,000, 6,000,000 to workforce, 6,000,000 to tourism. And in governor Armstrong's executive budget, he recommended, 5,000,000 for the Find the Good Life campaign."
Sarah, who leads marketing work at Commerce, told the committee that the campaign has been funded with one‑time dollars to date and that there is no ongoing base funding: "The Find the Good Life campaign is funded by the one time. There is no ongoing base money that campaign is funded by the…
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