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Board adopts tourism advisory board bylaws after Hayfork cannabis tourism presentation
Summary
After a presentation on cannabis-focused tourism by a private consultant, the Trinity County Board of Supervisors adopted bylaws for a new Tourism Development Advisory Board and authorized that body to work with a consultant on establishing a tourism investment district.
The Trinity County Board of Supervisors on Jan. 21 adopted bylaws for a newly created Tourism Development Advisory Board and moved to let that board proceed with work on a potential tourism investment district after a presentation from a cannabis tourism consultant.
The action came after the Hayfork Chamber of Commerce introduced Applegarth Strategies consultant Brian Applegarth, who described a multi-county “cannabis trail” marketing program and two planned cultural landmarks in Trinity County. Applegarth said the trail’s target audience includes nature-oriented travelers and cultural visitors who choose destinations for cannabis-related experiences. He described the program as a three-year cooperative marketing effort and said similar efforts have produced measurable increases in visitation in other counties.
The board’s discussion centered on how…
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