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Commission permits larger Dollar Tree façade sign at Ramona Boulevard shopping center
Summary
The commission approved a zone variance allowing wall letter height of 36 inches for a Dollar Tree tenant sign at 14151 Ramona Boulevard, finding other major tenants on the center have signage that exceeds the downtown-edge 24‑inch standard.
The Baldwin Park Planning Commission approved a zone variance permitting a 36‑inch wall‑letter height for a new Dollar Tree façade sign at 14151 Ramona Boulevard, deviating from the Downtown Edge specific‑plan maximum of 24 inches.
Staff noted the shopping‑center façade previously displayed larger tenant signage (a former 99¢ store) and that other nearby anchors also have wall signs exceeding the 24‑inch standard. The staff report included three sign‑option renderings; staff recommended that the commission choose between Option 1 (30‑inch letters) or Option 2 (36‑inch letters). The commission voted to approve Option 2 (36 inches) and adopted Resolution PC 25‑03.
Dollar Tree’s representative explained the company seeks consistency across locations and said Dollar Tree operates on very slim margins; the representative said a larger façade sign helps attract customers to the store and supports the shopping‑center’s viability. Reliable Properties, the shopping‑center manager, also spoke in favor and called Dollar Tree a key anchor tenant.
Why it matters: The action permits a sign larger than the Downtown Baldwin Park specific plan normally allows in order to match the visual scale of other anchor tenants, and staff found the project categorically exempt from CEQA under Guidelines §15311(a) (accessory structures).
Ending: The commission’s approval allows installation of the 36‑inch sign option; the applicant will proceed with the sign permit and building/tenant improvement plan checks required for installation.
