City staff presented the existing "Make a Bold Move" marketing campaign and reported a modest annual marketing budget of roughly $100,000 used for social and targeted media buys. Committee members urged augmenting that funding during the FY26 budget process to allow more robust digital targeting, convention‑floor activations and on‑site presence at major events that the convention center hosts.

Staff and Marketing said the city has activated a modular booth at the convention center and targeted markets such as Chicago and the Bay Area; they recommended a refreshed campaign and expanded social‑media buys. Commissioners proposed using event packets, badge inserts or lobby activations at conventions to reach business decision‑makers already in town, and suggested recruiting local executives as voluntary ambassadors to provide testimonials.

Separately, the committee endorsed creating a private‑sector economic development board composed of local CEOs, entrepreneurs and c‑suite executives to advise staff, liaise with industry and champion Miami Beach in targeted recruitment. Staff suggested a modest 9‑member board with commissioner appointments and at‑large seats, two‑year trial terms and measurable goals.

Ending: The committee instructed administration to seek increased FY26 marketing funds and to return with a charter and appointments process for a private‑sector economic development board.