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Calif. privacy hearing features split over automated decision-making rules and behavioral-advertising opt-out
Summary
At a Jan. 14 public comment session, privacy advocates pressed the California Privacy Protection Agency to keep strong opt-out and worker protections for automated decision-making technologies, while industry and business groups warned the proposed rules would impose large costs and exceed the agency's authority.
The California Privacy Protection Agency (CPPA) held a public comment hearing on Jan. 14, 2024, in Sacramento on proposed regulations covering automated decision‑making technology (ADMT) and behavioral advertising, drawing sharply divided testimony from civil‑rights and labor advocates on one side and business and advertising groups on the other.
Supporters of strong ADMT rules said the regulations are needed to protect people — especially workers, renters and marginalized communities — from opaque algorithmic systems. Jake Snow, senior staff attorney at the American Civil Liberties Union of Northern California, told the agency, "Technology can make life better for Californians, but only if it is built carefully and used thoughtfully to empower…
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