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Longview launches bilingual campaign to deter celebratory gunfire after New Year’s outreach shows early engagement
Summary
City and police officials described a bilingual public-information push ahead of New Year’s that officials say reduced 911 calls for shots fired and drew thousands of online views and shares; staff said the effort will continue ahead of future holidays.
Richard Yakely, Longview’s public information officer, told the City Council on Jan. 23 that the city and Longview Police Department ran a bilingual public-education campaign aimed at reducing celebratory gunfire around New Year’s and other holidays.
Yakely said the campaign emphasized three points: that celebratory gunfire is illegal, that it is dangerous to people and property, and that messaging should be available in both English and Spanish. He credited Councilman Wade, Mayor Shehara, City Manager Roland McPhee and Police Chief Anthony Boone for raising the…
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