Commission approves Luxe Honor special-use permit for massage services in downtown Brookfield with condition

The Brookfield Planning and Zoning Commission on Jan. 23 recommended approval of a special-use permit for Luxe Honor, a retail and wellness business proposing ancillary massage services at 3745 Grand Boulevard. The commission attached a condition limiting the number of treatment rooms to two.

Staff reported the 2-story mixed-use building is in the SA-1 (stationary/downtown) district; Luxe Honor’s business model combines retail product sales and a small wellness studio. Staff said the proposed layout locates retail at the storefront and places two treatment rooms and support space toward the rear of the unit, consistent with the zoning code requirement that massage activity occur behind retail frontage. Staff concluded the proposal meets the special-use standards for the SA-1 district and recommended approval.

Petitioner Jennifer (identified in the record as the owner of Luxe Honor and a registered nurse and certified oncology aesthetician) described her business model, which pairs retail products (skin care and plant-based formulations) with a membership-based service offering facials and therapeutic massage. She said she would operate two treatment rooms at the Brookfield location and that therapists would be state-licensed; she also said her retail component would be roughly 60% of the space and that compounding/mixing work would occupy a modest back-area portion of the unit. Several commissioners said the proposal fits the downtown character and could increase foot traffic for nearby restaurants and shops.

Commissioners unanimously approved the special-use recommendation with the condition that treatment rooms be limited to no more than two; approval advances to the village board, which is scheduled to consider the case Feb. 10. Staff noted that any later increase in treatment rooms beyond the approved floor plan would require a new building permit and possibly an additional review.