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CPS unveils 'enroll, select' messaging, website tools to guide growth‑plan changes
Summary
The district introduced a three‑cycle communications plan for its redesign, replacing the word “lottery” with “enroll”/“select,” adding a website matrix and planned videos; the board discussed outreach, videos and in‑person engagement.
Cincinnati Public Schools on Jan. 22 outlined a communications plan to support its district performance redesign, including new website tools and a change in language from “lottery” to “enroll” and “select.”
Regina Russo, CEO of RightNow Communications, told the board the district is executing three cycles of messaging — priority, secondary and launch — to clarify pathways and reduce confusion for staff, families and community partners. “We are removing the word lottery and we are now using the word enroll. We’re now using select,” Russo said.
Russo…
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