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Tourism funding, destination development grants reviewed; committee hears early results and requests carryover authority
Summary
Commerce testified on tourism marketing and the recent Destination Development Grant program: strong applicant demand, early project openings and ongoing monitoring, with staff seeking carryover authority for some slower-starting projects.
Sarah Adi Coleman, director of the tourism and marketing division at the Department of Commerce, updated the committee on operating and one-time tourism proposals and results from the Destination Development Grant program.
Sarah said tourism's operating base (operating/media/production) is about $9 million ongoing (she corrected an earlier larger figure to remove prior one-time additions) and noted media costs, website/technology and longer campaign duration…
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