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Council approves first digital billboard in Berkshire County at Kids Zone site with conditions
Summary
The City Council granted a special‑permit/site‑plan approval for a 12x24 digital billboard proposed by Kids Zone Child Care at 699 Dalton Avenue, with conditions set by the Community Development Board. The vote passed 7‑2 after councilors debated visibility, brightness and neighborhood impacts.
PITTSFIELD, Mass. — The City Council voted Monday to grant site‑plan and special‑permit approval for a 12‑by‑24 digital billboard proposed by the owners of Kids Zone Child Care at 699 Dalton Avenue, making it the first permitted digital billboard in Berkshire County, according to the petitioner.
The council approved the petition with the conditions recommended by the Community Development Board: the sign must use downcast lighting so it does not protrude into adjacent properties, the board will review any operational complaints, and the display must comply with state brightness thresholds. Councillor Costa moved to approve the application with those conditions; the roll call vote passed 7‑2.
Nut graf: Applicants told the council the sign will provide advertising space for local businesses, carry emergency messages such as Amber…
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