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Richmond Region Tourism credits TID, ads and sports events as Chesterfield visitor spending rises

2146086 · January 22, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Presenters from Richmond Region Tourism told the Chesterfield County board that visitor spending in the county rose to about $601 million and lodging revenue approached $40 million last fiscal year, and outlined advertising, incentive and workforce efforts funded in part through the Tourism Improvement District.

Representatives from Richmond Region Tourism gave Chesterfield County officials an annual update on regional visitation and marketing on the county agenda, saying visitor spending in Chesterfield rose to about $601,000,000 and lodging revenue approached $40,000,000 last fiscal year.

The presenters said data from Tourism Economics, provided by the Virginia Tourism Corporation, show a 2% year‑over‑year increase in total trips across the region and growth in overnight stays, which they described as a priority because overnight visitors tend to spend more locally. "We take a collaborative approach that is 4 decades old in our region to tourism," the lead presenter said, adding that visitors often cross locality lines when they visit the Richmond…

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