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Visit Greater Palm Springs credits Rancho Mirage hosting for national exposure, estimates $17 million in value
Summary
Colleen Pace of Visit Greater Palm Springs told the Rancho Mirage City Council that the four-day Live with Kelly and Mark events at the Westin Rancho Mirage drew about 8,000 in-person attendees and delivered substantial national reach and earned-media value estimated at more than $17 million.
Colleen Pace, chief sales and marketing officer for Visit Greater Palm Springs, told the Rancho Mirage City Council that hosting the Live with Kelly and Mark broadcasts at the Westin Rancho Mirage Golf Resort and Spa in November 2024 brought roughly 8,000 in-person attendees over four days and produced substantial national exposure.
Pace said the broadcast and associated social media activity exceeded the destination’s original expectations and the contract requirements,…
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