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Visit Greater Palm Springs credits Rancho Mirage hosting for national exposure, estimates $17 million in value
Summary
Colleen Pace of Visit Greater Palm Springs told the Rancho Mirage City Council that the four-day Live with Kelly and Mark events at the Westin Rancho Mirage drew about 8,000 in-person attendees and delivered substantial national reach and earned-media value estimated at more than $17 million.
Colleen Pace, chief sales and marketing officer for Visit Greater Palm Springs, told the Rancho Mirage City Council that hosting the Live with Kelly and Mark broadcasts at the Westin Rancho Mirage Golf Resort and Spa in November 2024 brought roughly 8,000 in-person attendees over four days and produced substantial national exposure.
Pace said the broadcast and associated social media activity exceeded the destination’s original expectations and the contract requirements, producing what Visit Greater Palm Springs estimates as more than $17,000,000 in advertising/earned-media value. She told council members the program delivered an estimated national reach of about 105 million audience impressions and cited millions of video views across platforms.
The presentation focused on measured and observed results: a large on-site audience across four days; promotional segments that identified Rancho Mirage and the Westin during the broadcast; and substantial social and earned-media lift on Visit Greater Palm Springs channels. Pace said the live broadcasts included custom “bumpers” for the city and arrangements such as VIP check-in and complimentary items in swag bags that featured the city’s 50-year anniversary book and other local partners.
Pace also provided Visit Greater Palm Springs’ social metrics for the campaign period, describing high numbers of video views, engagements and impressions on both the show’s channels and Visit Greater Palm Springs’ channels. She said the exposure went “above and beyond” what was required in the agreement and thanked the city and hotel staff for support in staging the production.
Mayor Ted Weil and several council members thanked Visit Greater Palm Springs and the Westin staff for their work and praised the visibility the city received. There were no formal council actions tied to the presentation.
The city council proceeded to other business after the presentation.
