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EDC discusses QR-code outreach, festival booths and a portable promotional presence

2142331 · January 23, 2025
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Summary

Commissioners discussed using an existing QR code and website content to promote tourism and business, setting up EDC booths at local events, and creating a reusable promotional display and brochure to hand out at festivals and the farmers market.

The commission discussed a marketing push to promote Northumberland County to visitors and prospective businesses. Commissioners proposed using the existing QR code linked to the county site as the primary outreach tool and placing it on event materials for the strawberry festival, yacht-club communications and other local events.

Members discussed creating a portable display (for example, a computer or tablet that plays the county ad), printed brochures that link to the QR code, and staffing booths at events such as the farmers market and the strawberry festival. The goal is threefold: serve visitors looking to stay and play, give potential residents/entrepreneurs basic business information, and provide employers a way to advertise jobs.

Staff will review the EDC web content and the budget with county administration to identify funds for a reusable display and printed materials; commissioners suggested coordinating with the chamber and local event organizers to include the QR code in mailed invitations and publicity.