Huntersville consultants present 'Thrive Here' town-branding proposal after multi-month outreach

Consultants from Haven Creative presented a proposed town brand and marketing identity for Huntersville during a pre-meeting presentation to the town council and staff. The package includes a brand story, three brand pillars (Connection, Quality of Life, Future), a marketing logo using the existing town mark, and a tagline presented as “Thrive Here.”

The consultants said the branding work grew from roughly four to six months of outreach that included three surveys (12 town staff respondents, 19 community leaders and 381 community members), a panel of 19 interviewees, one-on-one conversations and a community activation booth at Halloween in Huntersville attended by about 250 people. Consultant Ian Redmond, Haven Creative’s strategy director, said the top words residents associated with Huntersville were traffic, family and home, and that parks, recreation and the greenway…