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City rolls out 'I Am Sistrunk' branding options to boost economic revitalization; some commissioners stress linking to past branding work
Summary
City staff and an economic revitalization fellow presented two branding concepts for the Sistrunk Corridor — “I Am Sistrunk” and “We Are Sistrunk” — and recommended a campaign to tie heritage, business support and workforce strategies to neighborhood revitalization.
City staff on Wednesday presented draft branding concepts for a community revitalization initiative along the Sistrunk Corridor and asked the commission for direction on next steps.
Daphne Saintville, public affairs manager, and Ashley Dussard, director of strategic communications, reviewed two primary logo concepts: a community-first “We Are Sistrunk” treatment and an individual affirmation “I Am Sistrunk” that mirrors prior We Are FTL branding. Staff said the concepts are intended for free use by…
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