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City rolls out 'I Am Sistrunk' branding options to boost economic revitalization; some commissioners stress linking to past branding work
Summary
City staff and an economic revitalization fellow presented two branding concepts for the Sistrunk Corridor — “I Am Sistrunk” and “We Are Sistrunk” — and recommended a campaign to tie heritage, business support and workforce strategies to neighborhood revitalization.
City staff on Wednesday presented draft branding concepts for a community revitalization initiative along the Sistrunk Corridor and asked the commission for direction on next steps.
Daphne Saintville, public affairs manager, and Ashley Dussard, director of strategic communications, reviewed two primary logo concepts: a community-first “We Are Sistrunk” treatment and an individual affirmation “I Am Sistrunk” that mirrors prior We Are FTL branding. Staff said the concepts are intended for free use by residents and businesses and would be accompanied by a broader campaign of social media, video and outreach to build neighborhood pride and support economic revitalization.
Why it matters: The initiative aims to link cultural heritage, small-business support and workforce development as part of the city’s Economic Revitalization Fellow program and Community Redevelopment Agency work on the corridor.
Some commissioners recalled earlier branding work — a Mosaic Group effort and related CRA/arts‑district initiatives — and asked staff to ensure the new campaign complements earlier work rather than duplicating it. Commissioner Glassman and others urged staff to integrate the Sistrunk branding with arts‑district planning in nearby Flagler Village and with historic-preservation efforts so the corridor’s cultural legacy is emphasized.
Staff recommendation and next steps: The fellow and staff noted community feedback favored the “I Am Sistrunk” option as an expression of individual ownership; staff proposed offering both “I Am” and “We Are” variants for different audiences (individual residents vs. merchant/business messaging) and embedding “historic Sistrunk” language in campaign materials. Commissioners asked staff to coordinate across departments and the CRA and to bring a campaign rollout plan and funding strategy back to the commission.
Ending: Commissioners urged a sustained implementation plan and stronger community champions; staff said they would return with an implementation and communications plan.
