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Councilmembers request report on fare-free Dash option after staff cites $370,000 in annual ad revenue
Summary
During a council meeting, members discussed analyzing a fare-free model for the city’s Dash buses. Transit staff said current contracts still collect fares for several services and that advertising on Dash buses brings in about $370,000 a year; staff agreed to return with a report on revenue and collection costs.
Councilmembers discussed an analysis of operating the city’s Dash neighborhood bus network without passenger fares and asked staff to return with a report on advertising revenue and fare‑collection costs.
A staff member said the city still incurs costs under the current fare‑collection contracts and that advertising placed on Dash buses generates “son…
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