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Council approves $225,000, three-year Sinclair Television contract for CVB digital marketing
Summary
The council approved an ordinance to accept RFP CV25-35 and award a three-year digital marketing agreement to Sinclair Television of Illinois LLC for the Springfield Convention & Visitors Bureau, not to exceed $225,000.
The Springfield City Council on Jan. 21 approved an ordinance authorizing acceptance of RFP CV25-35 and a three-year agreement with Sinclair Television of Illinois LLC for a digital marketing campaign for the Springfield Convention & Visitors Bureau (CVB) in an amount not to exceed $225,000.
Council members moved to place the ordinance on final passage and voted in favor; the chair announced the motion passed with nine voting yes and none voting no. Council discussion was brief. Scott, a CVB representative who was invited to speak, told the council the contract covers the CVB’s summer digital marketing campaign and that Sinclair had submitted six proposals; the chosen company had produced “three consecutive years of record traveler expenditures” and the proposed three-year total equates to $75,000 per year. Scott said Sinclair’s bid was $25,000 better than the next-best option and “the worst bid was $500,000 more.”
Why this matters: The contract directs CVB marketing funds for a three-year digital campaign intended to attract visitors and tourism spending to Springfield. The council’s recorded vote was unanimous where tallied.
Implementation: The ordinance authorizes acceptance of the RFP and expenditure up to $225,000 over three years; no additional conditions or amendments were recorded at the council meeting.
Quotable: Scott (CVB staff): “They’ve helped lead us towards three consecutive years of record traveler expenditures in Springfield. We just feel like they're solid. They were the best bid, by $25,000.”
