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Lake George CVB reports $44 million economic impact and 32,000 room nights year-to-date; Q4 produced multiple group bookings
Summary
Gina Minster, executive director of the Lake George Regional Chamber of Commerce and Convention & Visitors Bureau, told the committee the CVB booked 84 events year-to-date, 32,000 room nights and a combined economic impact of about $44 million; Q4 included 8 booked events with a projected $4.9 million impact.
Gina Minster, executive director of the Lake George Regional Chamber of Commerce and Convention & Visitors Bureau, presented the CVB's fourth-quarter and year-to-date performance to the Warren County Occupancy Tax Committee on Tuesday.
Minster said the CVB generated 109 leads year-to-date and recorded 84 bookings, producing about 32,000 room nights and an estimated cumulative economic impact of $44,000,000 across booked business handled by the CVB. "We booked 8 events, and those events represented 6,900 attendees with 3,510 room nights for an economic impact of those 8 bookings of $4,900,000," she said.
Q4 activity and highlights: Minster reported 24 events in Q4 that collectively produced about $13,200,000 in economic impact and more than 3,000 room nights. The CVB also attended industry trade shows, generated partner referrals and produced microsites and convention services for incoming groups.
CVB role and reach: Minster clarified the organizational structure: the Lake George Regional Chamber of Commerce is a membership organization, while the CVB operates under contract with the county to market and bring group business to county lodging and venues. Meet Lake George (the CVB's meetings-focused site) drew 28,000 visits in Q4 and 91,000 year-to-date; social media followers grew by roughly 180 in the quarter.
Requests and next steps: Supervisors asked whether the CVB could produce a year-by-year breakdown of economic impact to show what occurred in 2024 versus bookings scheduled for 2025 and later; Minster said she can provide those figures. The CVB also offered to supply more detail on what budgeted marketing dollars pay for, in response to committee questions.
Ending: The committee thanked Minster for the organized report and asked county staff to request additional breakout data at future meetings so supervisors can track which events are recurring and the year-specific economic impacts.
