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Warren County tourism committee awards media-buying contract and extends analytics agreement
Summary
The Warren County Tourism Committee approved a one-year, not-to-exceed $1,138,000 media-buying contract that uses digital analytics to track visitor impact and voted to extend a separate data-and-dashboard contract with Growth Marketing Inc. for two years.
The Warren County Tourism Committee voted to award a one-year media-buying services contract, starting March 1, 2025, and to extend an existing data and dashboard services contract with Growth Marketing Inc. for two years.
Heather, a tourism staff member, told the committee the media-buying award covers March 1, 2025, through Feb. 28, 2026, and the resolution presented to the committee set a not-to-exceed amount of $1,138,000. Heather said the committee received 19 bids and selected a firm described in the presentation as Lake Placid advertiser workshop. "We are going to buy media based on a reporting and an analytical standpoint," Heather said, saying the contract will use digital analytics and a reporting platform (Adara) to track impressions, clicks and, for the first time, economic impact such as overnight stays and visitor spend.
Heather described the recommended budget breakdown: $1,000,000 for paid…
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