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Black Dog marketing review: Washington County renews contract framework, earmarks ARPA funds for 250th campaign
Summary
Black Dog presented a 2024 year‑end tourism report showing audience growth, new owned video assets and earned media; the county approved a contract renewal framework and allocated ARPA funds for the county 250th anniversary promotion.
Black Dog, the county’s tourism marketing contractor, presented a year‑end report showing growth in owned media, email subscribers and website engagement. The county’s economic development/tourism committee reviewed the work, discussed a modest contract rate increase and approved a three‑year renewal framework with a separate ARPA allocation to support the county’s 250th anniversary campaign and event support.
Black Dog highlighted a strategic shift in 2024 toward creating owned media (photo/video assets, a “How It’s Made” business series and multi‑page visitor…
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