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Heart of Appalachia director outlines tourism marketing and regional benefits for Dickenson County
Summary
Jeff Hess, executive director of the Heart of Appalachia Tourism Authority, introduced himself to the board, described the authority’s mission and cited Virginia Tourism Corporation data showing tourism spending and jobs supported in Dickenson County.
Jeff Hess, executive director of the Heart of Appalachia Tourism Authority, presented the authority’s work to the Dickenson County Board of Supervisors and outlined how marketing and coordination across eight localities supports local hospitality and related businesses.
Hess described Heart of Appalachia’s mission — established by the Virginia General Assembly in 1993 to market the region — and said the authority represents Lee, Scott, Wise, Russell, Dickenson, Buchanan, Tazewell and the city of Norton. He…
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