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Marketing update: visitor guide printed earlier, 270,000 unique visitors defined and county visits total 760,000 for 2024
Summary
BMI and the tourism board reported printing the experience guide earlier, plans for a trolley and golf-cart tours, and visitor metrics: 270,000 unique visitors (overnight visitors as defined) and 760,000 county visitors in 2024; total visits estimated at 6.3 million countywide.
BMI marketing and the Jefferson County Board of Tourism updated the board on visitor guides, promotional distribution and tourism metrics for 2024.
Andrew of BMI said the experience guide is at the printer and will be available in the next few weeks; the team reduced the print run slightly after a state direct-mail program was discontinued. Andrew said the…
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