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Superintendent outlines bond outreach, unveils refreshed logo and tagline
Summary
Superintendent Dr. Schwartz told the board the district has held wide outreach on a proposed bond and previewed a refreshed logo and tagline emphasizing 'excellence' and 'opportunity.'
Superintendent Dr. Schwartz said the district has stepped up community outreach for a proposed bond referendum and announced a brand refresh that will roll out publicly.
Dr. Schwartz told the board the district has been giving presentations to community groups and expects to reach "somewhere north of 70 presentations for our bond referendum" by the end of outreach efforts. He listed two upcoming public sessions: Jan. 22 at Millard North High School and Jan. 30 at Millard West (both in lecture halls), and said a recorded version of the presentation would be posted for the community.
Nut graf: The bond outreach and a refreshed logo/tagline are part of the district’s effort to communicate facility and program priorities to voters and to present a unified message about district goals.
Dr. Schwartz said the communications audit led by Rebecca and her team produced consistent feedback around two words that resonated across stakeholder input: "excellence" and "opportunity." A short video introducing the updated logo and tagline was shown to the board and scheduled for public posting the next day.
Board members and administrators described parent volunteers and community endorsements that they said had supported the bond outreach. Several board members asked for continued transparency and urged colleagues to share endorsements publicly.
Ending: The board directed staff to continue community presentations and to publish the recorded bond presentation; the logo and tagline will appear in upcoming district communications.
