LPSS communications staff brief board on social media, website cleanup and registration campaign

At a recent meeting of the Lafayette Parish School System Board, district communications staff summarized a series of planned actions to expand social media outreach, clean up the district website and run targeted registration campaigns for prekindergarten and kindergarten.

The update explained why the changes matter for parents, staff and enrollment: communications leaders said clearer, more uniform online information and boosted social posts will help the district reach families quickly during routine announcements and emergencies and should support year-round student recruitment.

Tracy, a communications staff member, told board members the office ties every external message to the district’s core values and works closely with principals and school chiefs when media are present or when an emergency requires coordinated messaging. "Assume it's public and permanent," Tracy said, urging board members to treat social posts as records that can be requested. She said the office tries to keep parents informed without releasing details law enforcement does not clear.

Jacob, a district social media staff member, presented metrics showing…