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Mesquite outlines community engagement push and plans to replace the citizen request app
Summary
Communications and neighborhood teams reviewed outreach strategies, digital subscriber growth and a proposed migration of the city’s request/311 system to a more user‑centric platform (seeClickFix); staff recommended meshing email lists and investigating texting to expand reach.
Whitney Golin, the city’s director of communications, described 2024 metrics and priorities for outreach, noting that web and social platforms have grown but that subscriber lists and direct notification reach could improve. Golin said mobile traffic is now the majority of web users and that video and short‑form content are growing engagement channels.
“Reach is the number of unique users who saw a page or a post,” Golin explained as she described rising social reach and the city’s goal to increase subscribers for its weekly resident newsletter and alert services. She called for better…
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