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City’s place-data, gift-card balances and restaurant survey show mixed signals for downtown recovery
Summary
Commissioners heard city marketing and data updates showing strong pedestrian impressions on Pearl Street, $485,000 in outstanding gift-card balances, and a restaurant survey indicating steady or modestly lower income paired with rising costs.
City staff presented multiple data points Jan. 14 intended to guide downtown marketing and business outreach: PlaceR AI and pedestrian counts, a new downtown guide, gift-card sales and outstanding balances, and an industry survey with results staff say can shape promotions.
PlaceR AI and pedestrian counts: Staff said PlaceR AI recorded roughly 1.6 million visits to Pearl Street Mall in the prior year and that average dwell time was about one hour, 16 minutes. Staff noted pedestrian counts differ from PlaceR AI impressions because pedestrian counters record people on foot at a location while PlaceR AI provides richer…
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