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Cottage Grove library to shift advertising to monthly boosted newsletter posts after $1,992 2024 ad spend
Summary
Library staff reported $1,992.34 spent on social media advertising in 2024, including one payment error; the board will move to monthly boosted posts tied to the newsletter and reduce per-event sponsorships.
Library staff told the Village of Cottage Grove Library Board Jan. 15 that the library spent $1,992.34 on social media advertising in 2024 and plans to change its approach to lower overall spending while promoting monthly events.
Tracy, who presented the advertising report, said: “In total, we spent $1,992.34 on ads in 2024.” She told the board one large portion of that total was a setup mistake in which an event sponsorship was placed on a daily payment rather than a one-time total, and that a new policy is in place to prevent a repeat.
Tracy provided sample performance numbers showing that a $100 sponsorship for the newsletter launch produced 1,282 post engagements and reached 11,175 people, while a $15 sponsorship for a grilling event produced 21 engagements and reached 613 people. “So all of the other sponsorships kinda fall between those two ranges,” she said.
Under the new strategy, the library will stop sponsoring events individually. Instead, Tracy said, “at the beginning of every month when the newsletter gets sent out, I will create a post that lists every single event that's coming up in that month, and I will put $30 behind it.” She said that change should reduce advertising spend and allow more funds for in-person programming.
Board members asked for follow-up metrics; Tracy said she would present comparative results at the next meeting so the board can evaluate per-event sponsorships versus the monthly newsletter-boosting approach.
