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Visit St. Pete Clearwater rolls out "and" campaign to broaden message beyond beaches; red‑tide contingency remains in place
Summary
VSPC unveiled a new creative advertising campaign emphasizing beaches plus other experiences (arts, dining, events). Staff said the campaign is flexible for red tide or other local water‑quality events and will run broadly — including major New York subway takeovers and digital buys — with ongoing adaptations for international markets and events.
Visit St. Pete Clearwater marketing lead Steve presented a new 2025 advertising campaign that frames the destination as "beaches and more," using an ampersand motif to pair beach experiences with arts, dining, events and nightlife.
Steve said the creative was shaped by visitor data showing strong interest in beach travel and rising interest in museums, outdoor recreation and events. "As home to America's favorite beaches…St. Pete Clearwater is not most destinations. It's local fish shacks and world class restaurants," Steve said while…
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