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City says Family Sports Park generated about $9.6 million in visitor spending in 2024
Summary
City staff presented an economic impact report estimating roughly $9.6 million in direct visitor spending tied to tournaments and events at the Family Sports Park in 2024, with roughly 1.5 million visits and major weekend spikes driving hotel and restaurant use.
City parks staff on the committee reported that tournaments and events at the Family Sports Park generated an estimated $9,600,000 in visitor spending from Jan. 1 through Dec. 31, 2024, and produced about 1,500,000 recorded visits to the park over the year.
The report, prepared for the parks department and presented by Patrick (parks staff), said tournament visitors who stay overnight spend much more on average than day visitors. "The estimated economic impact of the park on the community through last year was $9,600,000," Patrick said during the presentation.
The nut graf: The figure is an estimate based on a mix of rental records, tournament schedules, and a new location-analytics product (Placer AI) the city is using to measure visits and visitor origin. City staff said the data help quantify the local spending — hotel nights, meals, and retail…
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