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HEB ISD survey: parents report high satisfaction; staff and students report strong engagement with some gaps
Summary
District presentation of annual parent, staff and student survey results shows parents give the district high marks overall (90% A/B), staff report strong pride (95% A/B and 98% proud), while student ratings were lower (80% versus a 90% target).
District staff presented the results of annual parent, staff and student surveys during the Jan. 13 HEB ISD board meeting, summarizing community perceptions and internal morale metrics used to guide district planning.
Parent and community results District staff reported 90% of parents and community respondents rated the overall quality of education at either an A or B, meeting the district's strategic plan target. The district's net promoter score (NPS) for parents was reported at 54, which the presentation noted is unusually high for a school district and comparable to well-regarded consumer brands.
Staff survey The staff survey also returned high marks: 95% of staff rated the overall quality of education as excellent or good, and 98% of staff said they were proud to work for HEB ISD. The presentation highlighted strong internal engagement and high scores for customer service, continuous improvement, and support for cultural groups.
Student survey Student responses were lower than district goals: approximately 80% of students rated the district an A or B, below the district target of 90%. Staff noted some grades and participation variability may stem from lower response rates at junior high and high school after an internet outage affected some survey sessions; administrators said they will continue to examine response patterns.
Survey method notes and follow-up Presenters told the board that overall parent response volume declined slightly but that vendors reported similar declines across districts. The district plans to test texting links to increase response rates in future cycles. Staff said they will continue to analyze survey subsets and use results to guide programming, communication and well-being initiatives.
Ending Board members asked clarifying questions about sample sizes and branching logic; staff said some question groups are shown only to subsets (for example, bus questions only to parents of bus riders). The district will monitor trends and report back as warranted.
