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Board hears proposal to outsource stadium-scoreboard advertising to Scoreboard Media with 50/50 revenue share
Summary
District staff presented a proposed exclusive, five-year agreement with Scoreboard Media to sell and manage digital scoreboard advertisements at District 99 venues; the vendor would handle sales and creative work while the district would retain content approval and receive 50% of net advertising revenue.
District staff briefed the board on a proposed partnership with Scoreboard Media to manage and sell advertising on the district’s digital scoreboards.
Staff said prior direct solicitation produced little traction and that Scoreboard Media offers a national sales reach and operational experience. Staff described key contract terms: Scoreboard Media would gain exclusive rights to sell scoreboard advertising at district venues, create and schedule artwork, and remit net revenue to the district on a 50/50 split…
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