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Board hears proposal to outsource stadium-scoreboard advertising to Scoreboard Media with 50/50 revenue share
Summary
District staff presented a proposed exclusive, five-year agreement with Scoreboard Media to sell and manage digital scoreboard advertisements at District 99 venues; the vendor would handle sales and creative work while the district would retain content approval and receive 50% of net advertising revenue.
District staff briefed the board on a proposed partnership with Scoreboard Media to manage and sell advertising on the district’s digital scoreboards.
Staff said prior direct solicitation produced little traction and that Scoreboard Media offers a national sales reach and operational experience. Staff described key contract terms: Scoreboard Media would gain exclusive rights to sell scoreboard advertising at district venues, create and schedule artwork, and remit net revenue to the district on a 50/50 split after vendor fees. Staff said the district would retain content-approval authority and that the district’s attorneys have reviewed the agreement.
Staff described a five-year term with a declining vendor share for previously sold agreements (example structure given: vendor 30% in year one, declining to 20% and then 10%, with all revenue reverting to the district after the ramp-down period if the district elects). Staff said fundraising ads and certain school-run recognition items would remain 100% to the district. The presentation included projected district revenue of $50,000 to $75,000 in years one through three (district share after the split) and a longer-term projection up to $175,000.
Board members asked whether the district would retain input on pricing and placement (staff said yes), whether the agreement required a formal RFP (staff said it did not), and whether the vendor had local references (staff said they had reviewed references and that the vendor has a broader corporate sales reach). Several trustees said outsourcing sales to a professional vendor made sense given district staff workloads; others asked about out clauses in a five-year term and about opportunities for student-created content unrelated to advertiser placements. Staff said the vendor would not control non-advertising content: district-produced “hype” videos and other school materials would remain district-managed.
Staff said the contract will be scheduled for formal board approval at the next board meeting and invited further questions.
