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Tourism office shows arrival‑data trends, ad buys and seeks state funds for Eco Discovery Center master plan
Summary
Flagler County tourism staff presented Arrivalist‑sourced visitor data showing an average overnight stay of 2.9 nights and top origin markets, described marketing campaigns and ad placements, and reported the county is seeking $3 million in state funding (with a $10.3 million local match) for a proposed Eco Discovery Center.
Amy Lukasik, Flagler County tourism staff lead, updated the Tourist Development Council on visitor behavior data, recent marketing, strategic‑planning work and the Eco Discovery Center funding request on Jan. 15.
Lukasik described Arrivalist cell‑phone data used by the tourism office to track trips, overnight length and points of interest. She said average overnight length of stay increased to 2.9 nights in FY24 (a 5 percent rise from the prior year) and that 27 percent of overnight stays lasted four nights or more. Top origin…
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