Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Public Health Fentanyl topic
No spam. Unsubscribe anytime.
County highlights Keep Them Alive campaign to address fentanyl deaths
Summary
Bernalillo County presented its third-year public education campaign, Keep Them Alive, describing coalition partners, outreach work and media produced to promote harm reduction and recovery.
Bernalillo County staff presented the third-year Keep Them Alive public-education campaign Jan. 14, describing coalition work to raise awareness about fentanyl and support harm-reduction and recovery services.
Deputy county and communications staff outlined a cross-sector coalition involving law enforcement, judges, health-care providers, schools and community members who together produce outreach materials, billboards, television spots and the county’s “Faces of Recovery” interviews. The county’s communications team described roles: a project manager coordinating partners and events, designers for print and digital material, videographers for televised pieces and web editors who updated the Keep Them Alive website with resources and a calendar of events.
A county-produced video played for commissioners and attendees; it included personal testimonies from people in recovery and family members who have lost relatives to fentanyl. Commissioners and the county manager praised staff and coalition partners for coordinated outreach, noting that the campaign distributes Narcan, holds educational events and works to build community connections that promote treatment and recovery.
Commissioner remarks emphasized the county’s in-house production capacity, partnerships across government and nonprofit organizations, and the increasing public demand for information and training. The county manager and commissioners thanked staff and volunteers and urged continued public outreach.
