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Sky High events, holiday bazaar drew thousands; planning staff present cell-phone analytics to quantify impact
Summary
City staff reported that the holiday bazaar and co-located events generated a large increase in downtown foot traffic and vendor participation; planning staff used a location-analytics platform to quantify unique visitors and dwell time.
Planning and events staff reported that Monte Vista’s holiday bazaar and related weekend activities produced a substantial increase in downtown visitors and vendor participation, based on data from a location-analytics platform the city uses in partnership with the Rio Grande County Tourism Board.
DJ (staff member) and Stephanie (Sky High staff) presented attendance and booking figures. Stephanie said Sky High had about 60 events in November and expects about 49 by the end of December; she…
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