Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Commission keeps existing city logo after public survey and design review
Summary
Following a staff presentation that showed five redesign options and public feedback, commissioners voted unanimously to retain the city's existing logo rather than adopt a full rebrand; staff estimated an all‑at‑once rebrand could cost $800,000–$1,000,000.
City staff presented five prototype designs for a refreshed City of Sarasota logo and the results of a public ranked‑choice survey on Jan. 6; after discussion the commission unanimously voted to retain the existing logo and defer a citywide rebrand.
Jennifer Jorgensen, director of governmental affairs, introduced the item and Sierra Coleman, the city's new public arts administrator, reviewed five alternate "COS" logo renditions and the public survey results. Option 2 was the highest ranked in the weighted score, staff said, but public reaction was polarized.
Commis…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
